Nike “So Many Ways To Air”
In collaboration with Tendril and director Terry Hall.
Full case study can be viewed at www.tendril.ca/work/nikeair
Our goal was to fully integrate the type into the action so it really felt part of the scene. We explored fresh and interesting ways to use simple typographic principles, but pushed those letterforms to the extreme.
By using a multitude of animation techniques, variation in letterform weight, and rotoscoped footage, it allowed us to play with how the typography interacted and evolved with model’s movements.
Each film is designed in such a way that our edits could be flexible, creating multiple iterations for each that open on either product, a styled look, or message + brand.
Our favourite part was creating a playful interplay between the energetic typography, beautiful movement, killer retro-styling and of course–dope shoes.
The footage was shot on 16mm, Red and VHS to give it a real retro feel which proved problematic at first when no one had a VCR to review the footage
Aurora “Decor”
Visual identity build for Aurora
Password: acb
Gaga “Met Gala 2019”
A collaboration between Emily Switzer and Chabou Creates.
HOT:SECOND “ The Future of Sustainable Fashion”
HOT:SECOND IS A WORLD FIRST CIRCULAR ECONOMY CONCEPT STORE TRADING PHYSICAL PRODUCTS FOR DIGITAL EXPERIENCES.
Contacted by the creator of Hot: Second, Karinna Nobbs, two unique 3D garments were created to be projected onto AR mirrors for her exhibit and experimental pop-up shop. Using extensive archival research and working personally with the RÆBURN team to achieve a high level of realism and detail.
Open at Protein Studios in Shoreditch from Tuesday 19th –Thursday 21st November 2019, founder Karinna Nobbs in collaboration with innovation studio Holition and 3D artist Emily Switzer will allow visitors to immersively experience digital fashion garments from pioneering brands including The Fabricant, Carlings/VIRTUE and RÆBURN.
- Emily Switzer
Collaboration with Kansai Yamamoto
Collaboration with RÆBURN
“Break”
Motion Capture | Cloth Sim Pipeline build, in collaboration with Emily Switzer www.emilyswitzer.com
Utilizing a pipeline of motion capture and digital garment construction / simulation, we strived to achieve a photorealistic product render worn by a heavily stylized and customizable avatar.
Beleave “SuperCut”
Full case study can be seen at www.www.nikdudukovic.com/beleave
I was invited to create Beleave’s 2019 visual language in an emerging industry which is both heavily regulated and competitive.
The following is a partial compendium of Beleave Kannabis Corp’s 2019 online presence, showcasing products, licenses, facilities, and initiatives.
Mejuri “Weightless”
Nik Dudukovic | Emily Switzer
2020
All images in deck are fully digital / 3D and created in-house